WD BRAND DEVELOPMENT & GUIDELINES

In order to remain relevant and fresh as the consumer technology space continues to evolve, it is imperative to update and evolve your brand as well.

As global creative Brand Captain for WD products, it is my role to lead and develop comprehensive creative brand development and guidelines for global cohesion, clarity, and execution. In order to provide clear, comprehensive and all-inclusive brand guidance, I led the development of updated WD brand guidelines, toolkits and asset build guidance covering all applicable offline, online and retail assets for global use.