WD-WD_BLACK BRAND asset guidelines/toolkits

Designing and developing brand design systems & languages is one thing. Maintaining consistency in execution across many global creative partners and agencies is another.

As global creative Brand Captain it is my role to provide comprehensive creative brand and asset guidance. To support fellow creative colleagues and agency partners, I created brand guidelines, toolkit and asset build guidance & specifications books covering all applicable offline, online and e-tail assets across the Western Digital and WD_BLACK brands.